Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Measuring the ROI of personalization. Get MarTech! In your inbox. Processing.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. How do we use data for relevant messaging?

A/B Testing 119

A/B Testing MarTech Conversion eCommerce 119

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Drip Drip offers eCommerce-focused marketing automation. Price starts at $15.83

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145