MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. SEO and SEM.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JULY 5, 2023

Once you have potential customers on an email list, you have a direct line of communication to the customers who are already on the verge of purchasing. From SEO tactics and email marketing to pay-per-click ads, the ecommerce giant is a prime example of reaching customers at all stages of the funnel.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

Single Grain

MAY 10, 2022

A/B testing ads and landing pages. Google is well known for constantly changing its search algorithm (ask any of our SEO experts and they will gladly share their blues with you ??). As you already saw in the previous section, Google Ads agencies are masters of copywriting, A/B testing, customer research, and much more.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. How often can you communicate with them? What are the modes of communication? How do they select the KPIs?

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. The best example of how AI assists in smart content optimization is automated A/B testing.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

MARCH 28, 2023

You need to have a reliable understanding of who would want to buy your product in order to effectively communicate how it is useful to them. You need to keep your finger on the pulse with the cost per acquisition (CPA) associated with PPC and see how it measures up with your CLV.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

APRIL 24, 2023

Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. First, they targeted countries whose traffic had no value. But something was missing….

CPL 52

CPL Conversion Rate Food Conversion 52