Smart-Hub

MARCH 19, 2024

Driving high-quality traffic, educating the audience, and gaining their trust. A/B testing is one more approach essential for making data-driven decisions. However, it is important to remember that only one element should be tested at a time. It may seem that native ads are much more effective than display campaigns.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MARCH 3, 2023

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. An easy way to run A/B SEO tests for specific blog posts on your site is with a tool like ClickFlow (full disclosure: this is our tool).

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111