Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. Those numbers also vary by country. Chances are you won't.

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Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JANUARY 18, 2024

Improving Click-Through Rate Taking action to increase the click-through rate of your YouTube videos is important because it directly influences how often your videos are recommended and viewed on the platform. This can deepen the viewer’s engagement with the content.

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Click Through Rate Audience Clickbait Impressions 52

Single Grain

AUGUST 27, 2019

But people who do are still generating incredible results through cold emails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI.

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Banner ROI Conversion Audience 103

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. All You Need to Know About the ROI of Influencer Marketing [infographic].

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Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

Tip: Allocate marketing budgets across different platforms based on their potential ROI and your target audience’s distribution. Use A/B testing to find the most cost-effective strategies for each search engine and adjust your investment accordingly. One such tool is Looker Studio (formerly Google Data Studio).

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Marketing SEO Non-Profit Fashion 52