Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

Conversion 115

Conversion A/B Testing Machine Learning Conversion Rate 115

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. million (50.4

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Reaching the Right Audience. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Martech

FEBRUARY 25, 2022

Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Maropost is a multichannel engagement platform designed to assist marketers in segmenting their audiences, personalizing their messages, and ensuring email delivery to inboxes. Adobe Marketo. Product overview.

Marketing 116

Marketing Manufacturing Communications Healthcare 116

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145