Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. Audience retargeting.

Advertising 52

Advertising A/B Testing Conversion Rate Conversion 52

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked.

Banner 52

Banner Viewability Ad Space Real Estate 52

Automatad Inc.

FEBRUARY 9, 2023

CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. A publisher typically has different ad placements on their website and will set a CPM rate for each placement.

CPM 52

CPM Ad Inventory Impressions CPL 52

RevX

NOVEMBER 7, 2022

Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Likewise, these platforms provide advertisers with in-app ad space.

Ad network 65

Ad network Mobile Ads Header Bidding CPM 65

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

APRIL 12, 2023

This Asana ad effectively uses the ad space to make the message (the text) stand out: Test and Optimize Ad Creatives Ad creatives should be continually A/B tested and optimized to improve their effectiveness and generate better results.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97