Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. appeared first on MarTech. In your inbox.

Marketing 105

Marketing Conversion Rate Audience MarTech 105

Martech

DECEMBER 4, 2023

If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. A +48% boost in opportunity rate qualification. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Chief Martech

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. The space around 2nd-party data martech is evolving rapidly, and given the statistics in this report, the opportunities for leveraging it effectively are quite promising. So, yes, I’m biased.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145