VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. percent between 2025 and 2030 — which again represents a downgrade in expectations. The revision, down from a prediction of 7.7 The latest report predicts 6.1 percent growth in 2026, and a compound annual growth rate of 5.4

Media 52

Media Pharmaceuticals Ad Tech Retail 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech

APRIL 1, 2024

A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Weighted measurement is not a “set-and-forget” system.

Advertising 135

Advertising GDPR Clickbait Machine Learning 135

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111