Martech

JUNE 24, 2025

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior. Shoppable branded content. Native placements. Seasonal pushes.

Retail 75

Retail Media Audience Conversion 75

Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Beat

AUGUST 23, 2024

Read on to learn about their spending strategies, ad networks , publishers, and the creatives and landing pages they use to reach, engage, and convert audiences. And almost all went toward Google’s Display & Video 360 (DV360) network. The exception to the rule is People.

Food 81

Food Brand Awareness Audience Video Ads 81

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. Taboola will be featured across articles, venues and landing pages, alongside video content from Taboola Feed and AI technology from Taboola Newsroom. “We

Media 98

Media Audience Retail Display Advertising 98

Brid.tv

MAY 14, 2025

Ever since social media apps like TikTok took the world by storm, weve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past? Longer videos simply provide more real estate for instream video ads.

Real Estate 52

Real Estate Audience Ad Server Video Ads 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52