VideoWeek

JULY 25, 2025

North’s three priorities for Reach are connecting with audiences, accelerating tech and AI, and diversifying revenues. ” Most of Reach’s video consumption currently happens on third-party platforms according to North, and these platforms are helpful for reaching younger audiences. . last year.

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VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. percent compound annual growth rate between 2024-2029. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Read more on VideoWeek.

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Clearcode

SEPTEMBER 20, 2023

billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

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VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. IAB Tech Lab to Draft Clean Room Standards.

Agency

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. billion in 2029, Digital TV Research has predicted.

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