VideoWeek

DECEMBER 1, 2023

And 66 percent of agency respondents said they are more likely to use separate platforms for measurement and optimisation in converged TV campaigns. A lot of times the optimisation is happening well after the insights are gleaned,” said Dave Fahey, VP of agency partnerships at Innovid. The study found that 62.6

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Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. billion by 2029. For Ad Agencies Saving on the cost of media By far, it’s the biggest reason for building a bidder or DSP — especially for ad agencies.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029.

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VideoWeek

SEPTEMBER 22, 2023

Combined AVOD/SVOD Revenues to Reach $20 Billion by 2029 Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD/SVOD revenues of $20 billion by 2029, according to Digital TV Research, up from their current $6 billion. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

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VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

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VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

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VideoWeek

DECEMBER 16, 2022

They don’t have enough inventory to deliver,” said one agency exec. “So We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We The Week For Agencies. They can’t deliver.

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