illumin

JULY 23, 2024

There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. billion gamers on the planet, with the global video games market projected to reach $304.7 billion by 2027. There are over 3.2

Advertising 52

Advertising Viewability Banner Brand Lift 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. .” billion by 2027.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52