Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2

Geo targeting 103

Geo targeting Demand Side Platform Ad Tech Audience 103

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. Video monetization has been gaining popularity rapidly, and its future is looking promising. Here’s a quick overview of each one: Essential ($24.99/month) month) — Instream ads, VAST/VPAID compatibility, ad analytics, access to Brid.TV

Header Bidding 72

Header Bidding Affiliates Video Ads Ad Server 72

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Oberlo ) Bermuda has an ad reach of 104.8%.

Advertising 98

Advertising Marketing CPC ROI 98