The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels
Digital Ad Blog
MAY 26, 2025
Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. But by 2025, this promise has become increasingly difficult to realize at scale. Acquisition costs are climbing sharply. Cross-channel attribution is complex.
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