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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking. The primary issues with GA4 server-side tagging are poor event sequencing and cookie management , rather than server configuration. Monitor for attribution discrepancies in GA4 reports.
This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-partycookies and placing strict time limits of first-partycookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-partycookies and purchase data, from various channels matching them to create a single customer profile. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
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