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Google Ads to deprecate enhanced CPC for search and display ads

Martech

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care.

CPC
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. 0.5% – 2.0%

ROI
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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Here are 7 ways to overcome ad fatigue in 2025. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). Decreasing conversion rates. Set optimization goals: Determine whether you’re optimizing for clicks, conversions, engagement, or other metrics. Post-interaction conversion rate. Social sharing rate.

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15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

This comprehensive analysis examines the 15 leading LinkedIn ABM specialists in 2025, providing detailed insights into their methodologies, pricing, and proven results to help you make an informed decision. ” – Forrester Research The 15 Best LinkedIn ABM Campaign Management Companies in 2025 1. .

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6 B2B paid media platforms where you can advertise effectively

Martech

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.

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Q1 2025: Company Review

Advendio

During the first quarter of 2025, ADvendio experienced a very productive period. As expected, AI was a regular point of conversation throughout the event. ADvendio’s conversations touched on AI as well. Strategies and business models were the main point of conversation, with low/no upfront cost dominating.

CPC
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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI