Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%).

Conversion Rate 120

Conversion Rate Conversion MarTech Marketing 120

Martech

JULY 1, 2025

Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Add to cart Get ready to see your conversion rates skyrocket with this one. Suggest new flavors. Come up with slogans. It is also an excellent option for product launches and big sales.

Conversion Rate 121

Conversion Rate A/B Testing eCommerce Conversion 121

Single Grain

JUNE 13, 2025

According to Accenture’s 2025 Global Banking Consumer Study , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations based on data they’ve voluntarily shared. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful.

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Single Grain

JUNE 30, 2025

When Shopify store owners struggled to pinpoint where shoppers were abandoning the funnel, tracking “Add to Cart” as a GA4 conversion revealed exactly where revenue was leaking. Stores using this micro-conversion data reported statistically significant lifts in both engagement metrics and overall conversion rates.

Conversion 52

Conversion Conversion Rate ROI Marketing 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. Consider tracking: Interaction rate (percentage of viewers who interact). Completion rate for multi-step interactions. Social sharing rate.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches. 93% of consumers find UGC helpful when making purchase decisions.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Martech

APRIL 28, 2025

Measurement of conversions After the campaign runs, marketers analyze the conversion rates of both groups. The difference in conversion rates between the test and control groups indicates the lift generated by the marketing efforts. This analysis helps quantify the effectiveness of the campaign.

Conversion 79

Conversion Control Group Conversion Rate MarTech 79

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

Single Grain

JULY 10, 2025

While traditional conversion rate optimization tools struggle with cloud-based latency, a new approach is reshaping how marketing teams capture and act on behavioral data in real-time. Performance Impact on Conversion Rates and Business Results The performance gains from edge CRO analytics extend far beyond faster page loads.

A/B Testing 52

A/B Testing Conversion Rate Conversion GDPR 52

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Top-of-funnel (TOFU): Build awareness.

Education 121

Education Audience Conversion Rate Manufacturing 121

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. TABLE OF CONTENTS: Understanding E-E-A-T in 2025: What’s Changed?

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. higher average conversion rate , 48% higher average video view rate, and 41% lower average cost per visit. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Marketing 122

Marketing Click Through Rate Conversion Rate Education 122

Martech

MARCH 3, 2025

Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. The future of GTM is about proving, optimizing and compounding real revenue impact.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Single Grain

JANUARY 16, 2025

Monitor your performance by tracking essential metrics, such as conversion rates. Leveraging Programmatic Conversion Rate Optimization (CRO) Programmatic conversion rate optimization (CRO) can generate more sales or other desired actions from your website or app, making your high-ticket sales funnel more accurate and effective.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

APRIL 21, 2025

In 2025, AI isn’t replacing SEOit’s revolutionizing it. In this comprehensive guide, we’ll explore six powerful ways to use AI for SEO in 2025, helping you navigate this new terrain and leverage artificial intelligence to boost your search visibility. For businesses running paid media campaigns, tools like Karrot.ai

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

JANUARY 15, 2025

Key Features of HeyGen for Global Marketing Why HeyGen Stands Out in 2025 Tips for Maximizing HeyGen in Your Marketing Strategy HeyGen Pricing Why Global Video Marketing Matters in 2025 Use HeyGen for Global Marketing Related Video What Is HeyGen? Why Global Video Marketing Matters in 2025 89% of businesses use video marketing.

Marketing 92

Marketing Conversion Rate Audience Machine Learning 92

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Chat commerce also shows a 61% higher conversion rate than email and 87% higher than other mobile apps. Capitalize on chat commerce: Chat commerce presents a significant opportunity.

ROI 74

ROI Conversion Rate MarTech Marketing 74

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% He presented live on this subject and others at the Gartner Marketing Symposium/Xpo, June 2-4, 2025, in Denver, CO. Email: See terms.

MarTech 98

MarTech ROI Conversion Rate eCommerce 98

Single Grain

JUNE 17, 2025

Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8%

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

illumin

JULY 23, 2024

billion USD by 2025. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates. Take for example, Shopify , who found in their study that on average, 3D AR ads generated 94% higher conversion rates than their static 2D counterparts. billion by 2027.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Martech

FEBRUARY 7, 2025

By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Dig deeper: 2025 predictions for top B2B paid media channels 2. With its unique audience and new ad capabilities, Reddit is worth considering for B2B campaigns.

Advertising 90

Advertising Media Conversion Audience 90

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. Key Takeaways Google’s dominance in paid media is declining, with projections showing its share dropping below 80% by 2025, creating opportunities for marketers to diversify their digital advertising strategies.

Media 52

Media ROI CPC CPA 52

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

JANUARY 10, 2025

Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? I usually use this test to illustrate why relying on the open rate to measure success is flawed, but here it can show you what’s more likely to move your customers to action. Either way, it can hurt your brand.

Shipping 135

Shipping Fashion Conversion Retail 135

Single Grain

MAY 3, 2025

According to Lounge Lizard, 72% of consumers in 2025 regularly use at least three different platforms (search engines, social media, and AI chatbots) to find information. According to Single Grain, brands implementing cross-platform optimization in 2025 report a 38% higher organic reach compared to those focused solely on traditional SEO.

SEO 52

SEO Conversion Rate Audience Conversion 52

Single Grain

APRIL 21, 2025

In 2025, voice search isn’t just an alternative to traditional text-based searchesit’s becoming the globally preferred method for millions of users. According to recent projections, voice search is expected to account for over 50% of all searches by the end of 2025.

SEO 52

SEO Conversion A/B Testing Audience 52

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?”

MarTech 88

MarTech Conversion Rate SEO Audience 88

VideoWeek

JUNE 24, 2025

Digital Subscriptions Offset Advertising Declines at The Economist UK publisher The Economist posted 2 percent YoY revenue growth in its 12-month results for the year ending 31st March 2025.

Agency 66

Agency Media Pop-Up Conversion Rate 66

Single Grain

FEBRUARY 13, 2025

2025 is a big year for us at Single Grain (and for practically any business with a mind for SEO). Eye-catching app icons and screenshots : This helps increase downloads and improve conversion rates. Encouraging positive reviews : Higher-rated apps rank better. Best LinkedIn Growth Strategies for B2B in 2025).

SEO 52

SEO Audience Media Conversion Rate 52

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. billion in 2025, a 15.8% 238 million Americans will watch Connected TV in 2025, with 99% of US households subscribing to at least one streaming service. year-over-year increase.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

Single Grain

MAY 30, 2025

return for every $1 spent Organic SEO Lead Conversion Rate 14.6% The post Is It Worth Investing Into SEO in 2025? Effective SEO investment requires a strategic approach focusing on technical fundamentals, expertise-driven content, authority building, and measurement aligned with business objectives.

SEO 52

SEO ROI Real Estate Conversion 52