Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications

Adweek

JULY 11, 2025

Click-through rates are up—indicating high engagement—but conversion rates in the first half of the event are softer as shoppers wait for what they perceive to be the best deals,” said Mike Feldman, svp of commerce at Flywheel. Momentum Commerce said that sales during the third day of the event were up 165% year-over-year.

Click Through Rate

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This precision results in more engaging content for listeners and higher conversion rates for brands.

Advertising

Single Grain

JULY 7, 2025

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. Key Takeaways TikTok ads offer conversion rates between 1.1% in 2025, according to Amra & Elma. Calculate your conversion pathway.

ROI

Single Grain

JULY 25, 2025

Landing page design agencies have become essential partners for businesses seeking to maximize conversion rates in an increasingly competitive digital landscape. Professional agencies achieve median conversion rates of 6.6% Ready to transform your conversion rates? billion in 2024 to $107.21

ROI

Single Grain

AUGUST 4, 2025

For CMOs and marketing operations managers evaluating agency partnerships in 2025, understanding how AI-powered agencies measure success becomes critical for budget justification, performance accountability, and strategic decision-making. According to the 2025 AI Marketing Benchmark Report, 34.1%

Agency

Single Grain

AUGUST 5, 2025

Paid search has reached unprecedented scale in 2025, with projected global search advertising revenue of $351.55 This comprehensive analysis evaluates the top 12 paid search agencies in 2025, examining their specializations, proven results, and unique value propositions. Need help choosing the right partner?

Agency

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates. Consider tracking: Interaction rate (percentage of viewers who interact). Completion rate for multi-step interactions. Social sharing rate.

A/B Testing

Single Grain

AUGUST 4, 2025

Digital advertising costs continue to rise while conversion rates plateau, creating a squeeze that forces teams to do more with less. Conversion Rate Optimization Multiplies Efficiency Higher conversion rates create a powerful multiplier effect on marketing efficiency.

Conversion Rate

Single Grain

JULY 30, 2025

The landscape of LinkedIn advertising transformed dramatically in 2025, with AI-powered campaigns achieving 52% lower cost per action compared to traditional approaches. The Personalized Landing Pages solution complements the ad personalization by extending account-specific messaging through the entire conversion funnel.

Conversion Rate

Single Grain

JULY 16, 2025

Key Takeaways Temporal SEO aligns content timing with search demand cycles to capture traffic when user intent peaks, with 35% of Google search results now directly influenced by freshness algorithms in 2025. Research shows that targeted, up-to-date seasonal content can boost e-commerce conversion rates by as much as 86%.

Conversion Rate

Single Grain

AUGUST 4, 2025

Marketing teams that adopt AI solutions are reporting an average return on investment of 300% in 2025 , according to recent industry research from Cubeo AI. The results speak for themselves: a 50% jump in overall marketing ROI , higher conversion rates, and reduced acquisition costs within the first fiscal year.

ROI

Martech

JULY 1, 2025

Dig deeper: 5 email marketing tech essentials for 2025 success Interactive displays Looking for something more subtle to make recipients smile? Add to cart Get ready to see your conversion rates skyrocket with this one. Suggest new flavors. Come up with slogans. It is also an excellent option for product launches and big sales.

Conversion Rate

Single Grain

AUGUST 1, 2025

When Smartling’s content strategy collapsed under agency churn and lost internal expertise, their organic traffic plummeted alongside conversion rates. 87% of marketers now use AI to help create content in 2025 , but the companies seeing transformative results aren’t just using AI. million in new sales pipeline.

Conversion Rate

Single Grain

MAY 13, 2025

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches. 93% of consumers find UGC helpful when making purchase decisions.

Marketing

Single Grain

AUGUST 5, 2025

B2B demand generation in 2025 has undergone a profound transformation. This comprehensive analysis evaluates the top B2B demand generation agencies based on proven methodologies, client outcomes, and their adaptability to the complex buyer requirements of 2025. Ready to accelerate your pipeline growth?

Agency

Single Grain

AUGUST 4, 2025

78% of organizations were using AI in at least one business function in 2025, with marketing and sales reported as the leading use case. When implemented correctly, these tools can significantly improve conversion rates and deal velocity. The marketing landscape has fundamentally shifted, and the numbers tell a compelling story.

Marketing

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. What is OTT Advertising?

Advertising

Single Grain

JULY 25, 2025

This evaluation draws from publicly available information, vendor demonstrations, client case studies, and industry research published through 2025. Top 11 Account-Based Personalization Engines for 2025 1. The post 11 Best Account-Based Personalization Engines for 2025 (Expert Analysis) appeared first on Single Grain.

SEO

Single Grain

JULY 30, 2025

The digital marketing landscape in 2025 has evolved beyond the traditional either-or mentality. of users relying on generative AI to find information online in 2025, smart businesses are leveraging both strategies to dominate their markets. They’re complementary powerhouses that work best together. With 71.5%

SEO

Single Grain

AUGUST 1, 2025

billion in 2025 , expanding at a 25.0% By adopting XPON’s all-in-one AI marketing suite for advanced audience segmentation and real-time campaign optimization, they achieved a 27% rise in annual customer registrations, a 21% drop in cost per acquisition, and a 21% boost in overall conversion rate. CAGR through 2030.

Marketing

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising

Single Grain

JUNE 13, 2025

According to Accenture’s 2025 Global Banking Consumer Study , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations based on data they’ve voluntarily shared. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful.

Click Through Rate

Single Grain

AUGUST 4, 2025

78% of organizations used AI in at least one business function in 2025 , representing a dramatic jump from 55% just two years earlier. The global AI marketing market will reach $40 billion by the end of 2025 —double the $20 billion recorded in 2022. The marketing landscape has reached a pivotal moment.

Agency

Single Grain

JULY 25, 2025

The LinkedIn advertising landscape has transformed dramatically in 2025, with 74% of B2B marketers reporting improved campaign performance after adopting AI-driven, account-based targeting on LinkedIn. Top 15 Advanced LinkedIn Targeting Solution Companies in 2025 #1.

SEO

Single Grain

JULY 30, 2025

Based on analysis of successful campaigns, here are the key approaches that consistently drive higher CTR and conversion rates. The most sophisticated platforms provide multi-touch attribution that shows how personalized ads contribute to deal velocity and conversion rates.

Conversion Rate

Single Grain

JULY 27, 2025

This comprehensive analysis examines the 15 leading LinkedIn ABM specialists in 2025, providing detailed insights into their methodologies, pricing, and proven results to help you make an informed decision. ” – Forrester Research The 15 Best LinkedIn ABM Campaign Management Companies in 2025 1. .

Retargeting

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Engagement findings from the report include: Videos under 1 minute maintain the highest average engagement rates (50%), followed by 13 minute videos (46%) and 35 minute videos (45%).

Conversion Rate

Single Grain

JULY 29, 2025

While the global average LinkedIn click-through rate hovers between 0.44% and 0.65% , companies leveraging advanced AI optimization are seeing dramatically higher engagement and conversion rates. The platform has evolved significantly, with 70% of marketers reporting positive ROI from LinkedIn campaigns in 2025.

Retargeting

Single Grain

JULY 29, 2025

LinkedIn ad creative sentiment analysis has become a game-changer for B2B marketers in 2025, with brands using AI-led creative strategies reporting up to a 187% increase in click-through rates versus static, non-personalized campaigns. Top 12 AI Sentiment Analysis Platforms for LinkedIn Ad Creative (2025 Rankings) 1.

ROI

Single Grain

JULY 25, 2025

” Top Multi-Touch ABM Attribution Platforms for 2025 1. This proactive approach drives better resource allocation and improved conversion rates. This real-time optimization capability will significantly improve conversion rates and reduce wasted marketing spend.

ROI

Single Grain

JULY 29, 2025

Building AI-powered LinkedIn ABM landing pages that deliver 40% better conversion rates has become the gold standard for B2B enterprise companies in 2025. Get Your Free ABM Audit to explore how AI-powered personalization can drive faster deal closure and higher conversion rates for your specific market.

Conversion Rate

Single Grain

JULY 30, 2025

Testing AI-powered LinkedIn ABM creatives for real-time optimization has become the cornerstone of successful B2B marketing strategies in 2025. Modern AI-powered Dynamic Personalized Ads on LinkedIn deliver up to a 150% higher conversion rate compared with static creative, but only when properly tested and optimized in real time.

ROI

Single Grain

JUNE 30, 2025

When Shopify store owners struggled to pinpoint where shoppers were abandoning the funnel, tracking “Add to Cart” as a GA4 conversion revealed exactly where revenue was leaking. Stores using this micro-conversion data reported statistically significant lifts in both engagement metrics and overall conversion rates.

Conversion

Single Grain

AUGUST 5, 2025

The artificial intelligence marketing revolution has reached a tipping point in 2025. Our research reveals that while AI adoption accelerates, only 2 out of 10 providers earned “Leader” ratings in The Forrester Wave’s 2025 evaluation, highlighting the critical importance of selecting the right partner.

Agency

Single Grain

JULY 29, 2025

It’s become essential for B2B companies serious about conversion optimization. Recent industry data shows that personalized landing pages can lift conversion rates by up to 202% compared to generic pages , while personalized LinkedIn ABM landing pages can boost conversion rates by up to 60%. Leads: Karrot.ai

Conversion Rate