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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

It is believed that IoT and wearables will have a widespread effect on the way we live our day-to-day lives by 2025. Video has already become the mobile ad unit of choice for both brand and performance marketers. This shift will provide a much richer, data-driven approach that puts information into action.”

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.