2025 Ad Tech Demand Side Platform Impressions 
illumin
DECEMBER 14, 2023
These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).
illumin
DECEMBER 14, 2023
These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).
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VideoWeek
APRIL 26, 2024
Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.
Adtelligent
FEBRUARY 2, 2022
Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. percent, with online ad revenues forecast for 12.7 The company actually posted strong revenue growth, up 25 percent year-on-year across the quarter.
VideoWeek
DECEMBER 8, 2023
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years.
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