Ad Monsters
DECEMBER 15, 2022
General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Ad tech professionals did not let curveballs hinder them from getting the job done.
Digital Remedy
DECEMBER 30, 2021
CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. Gen Z and Millennial users will continue to increase through 2025.
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VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.
Clearcode
MARCH 17, 2023
billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. Companies plan on increasing their ad spend on in-game advertising. The global gaming market is predicted to reach US$286.8 The number of gamers is also booming as there are approximately 3.09
illumin
JANUARY 22, 2024
Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.
Lemonads
NOVEMBER 29, 2020
Digital video Ads, in the US alone, are predicted to grow significantly! Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. There are three main types of video ads : In-stream ads: (pre-roll, mid-roll, post-roll), but we’ll check that in just a sec!
VideoWeek
MAY 20, 2022
Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. In the long term, it will be able to offer a real alternative to the third-party cookie in Chrome.”. Disney+ Subs to Outnumber Netflix in 2025.
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