2024 GDPR Retargeting 
Basis
JANUARY 22, 2023
Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?
Ad Monsters
JULY 3, 2024
At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Gathering and maintaining first-party data is, of course, a major focal point.
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Advendio
MARCH 20, 2025
In 2024, global retail media ad spending reached $154.8 Laws such as GDPR in Europe and CCPA in the U.S. Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data. billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7
Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. How Are Third-Party Cookies Created?
Single Grain
AUGUST 3, 2023
While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. By 2024, the AR and VR market will be worth $296.9
illumin
MAY 28, 2024
In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.
Clearcode
JANUARY 22, 2023
If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2018: The EU’s GDPR goes into force on May 25, 2018. 2018: The EU’s GDPR goes into force on May 25, 2018.
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