The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business
Advendio
MARCH 20, 2025
In 2024, global retail media ad spending reached $154.8 Laws such as GDPR in Europe and CCPA in the U.S. Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data. billion, with projections indicating a 14.8% increase in 2025, bringing the total to approximately $177.7
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