Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Today, 30% of all ad opportunities are ID-less and are projected to go up to 75% by 2024. . It’s up to everyone else to act responsibly.” .

Retail 52

Retail Advertising Machine Learning Cookies 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Facebook (42%) and YouTube (38%) are the follow-ups. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. C ompliance with GDPR, CCPA and DSAR. Speeds upload time as fewer client-side scripts are loaded.

Cookies 126

Cookies First-Party Cookies GDPR Pop-Up 126

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. DV noted the value of CTV to its business, growing its CTV measurement volume by 29 percent. Read on VideoWeek.

Media 98

Media Cookies Agency Affiliates 98

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. In May, Montana became the first state to ban TikTok , with the ban slated to take effect on January 1, 2024.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

Advertising 97

Advertising Marketing Pop-Up Cookies 97

VideoWeek

MAY 16, 2025

O’Kelley himself, now heading up Scope3, has spoken extensively about the potential for AI-agents to massively disrupt the tools used to buy and sell media, and indeed this same thinking seems to have driven Microsoft’s decision. The business, which aims to drive CTV as a performance marketing channel, plans to raise up to $187.2

Ad Tech 52

Ad Tech Demand Side Platform Media Pop-Up 52