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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Difficult, but not impossible at least at first. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting?

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10 martech predictions of what won’t happen in 2025

Martech

And what happened to the massive AI improvements we were promised for 2024? Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. We may be seeing the last few years of the third-party cookie, but even that cookie wont crumble completely in 2025.

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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

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Online Video Industry Trends for 2024 – What to Expect?

Brid.tv

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts!

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent. Many use first-party cookies, dropped by the publisher itself (which will still be available after third-party cookies are removed).