A Brief Timeline of Signal Loss
VideoWeek
APRIL 10, 2025
By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Difficult, but not impossible at least at first. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting?
Let's personalize your content