Remove 2024 Remove Conversion Remove Social Advertising
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Everything We Published on AI This Year

Basis

From a report unpacking AIs impact on marketing, to podcast episodes breaking down the AI revolution, to blog posts exploring AIs regulation and how organizations are investing in the tech, these pieces will help advertisers stay up to date on recent developments in AI and make the most of this ever-evolving tech in the year ahead.

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Innovations in Search and Social Advertising

Basis

On the positive side, advertisers should see increased efficiencies as expanded AI-driven ad solutions focused on reducing manual workload hit the platform (i.e., Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. Advantage+ shopping).

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B2B marketing on X: What you need to know

Martech

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. As of early 2024, X had more than 250 million daily and 550 million monthly users. million) and a 17.32% increase between 2024 and 2028.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Basis

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2024. respectively in 2024.

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Everything You Need to Know About Advertising on Reddit

Basis

Before we get into how and when advertisers might want to use the platform, let’s get clear on how it works. Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. Want a better understanding of all the trends that will impact advertisers in 2024?