Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 98

Advertising Cookies CPM Retargeting 98

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. While paid ads generate a better conversion rate in some cases, these results are largely short-lived. However, these rates vary dramatically by sector and campaign quality. conversion rate (nearly double the 1.3%

SEO 52

SEO ROI Conversion Rate Conversion 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network.

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network.

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

MNTN

AUGUST 24, 2022

households will have a traditional MVPD subscription by 2024. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. In fact, eMarketer estimates that less than half of U.S. vMVPD Cons.

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Conversions, as advertisers know, are kind of the holy grail of marketing.

Retargeting 97

Retargeting Cookies Pop-Up Conversion 97