Ad Monsters

NOVEMBER 14, 2024

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

JANUARY 3, 2024

Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? Our survey results reveal that 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible: The New Metric: Attention. This is something media organizations will need to address.” said Amnon Siev, CEO, GeoEdge.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107