Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Digiday

NOVEMBER 8, 2022

We’ll go back and forth [with streaming ad sellers], and until we have our ad ops teams talk, we won’t realize that they’re not accessing the right links we sent them.”. The TV ad revenue decline was symptomatic of both lower ad prices and less ad inventory. Streaming money pit.

Affiliates 67

Affiliates Ad Ops Audience Ad Inventory 67