Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. The changes with Google Analytics 4. Purchase receipt. Mail domain.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Hootsuite ) LinkedIn’s international base grew at double the pace of the US market in Q1 2023. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. Monitor traffic, bounce rate, conversion rate, and keyword rankings to ensure you’re attracting and converting leads.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

JUNE 6, 2023

It complements content marketing, driving traffic and maximizing ROI. Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? Factors such as your business size and industry can also affect your ROI.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 24, 2023

Updated August 2023. Facebook’s targeting features and massive user base make it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, and interests. And to be better than the rest usually requires the help of an agency. LinkedIn Marketing 48.8%

Agency 98

Agency Marketing SEO Brand Awareness 98