Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Ad Beat

MAY 9, 2024

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers.

Display Advertising 105

Display Advertising Video Ads Audience Shipping 105

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X Because of their popularity, most websites and apps allow space for native ads.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98