2023 Ad Inventory Cookies CPM 
PubMatic
OCTOBER 5, 2023
Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).
Monetize More
DECEMBER 26, 2022
What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?
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Martech
OCTOBER 19, 2022
Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Here is the list of alternatives marketers are considering to choose in 2024. When Did PAAPI Become Live?
VideoWeek
JUNE 24, 2022
Digital advertising consultancy TPA Digital launched TPA Labs on Thursday, a new technical service for advertisers and operators to quickly test and implement ad tech solutions. A final decision is expected in early 2023, according to TVBEurope , in time for the updated licence to take effect on 1st April 2023.
Automatad Inc.
MAY 9, 2023
Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads get higher engagement rates.
Monetize More
JULY 8, 2022
While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? Introduction.
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