Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? An example of integration between a DSP and a DMP is to gain audience extension.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. million on average for the first quarter of 2023. million in April this year.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. Mobile video ad spending is expected to continue growing in the coming years.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Then we have ad exchanges.

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Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Additional programming will come from sibling streamer Discovery+, while Discovery+ will also remain as a stand-alone platform. Discovery doubled down on its streaming offerings.

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Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

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AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion in 2023 to USD 11.4 56% of advertisers use a self-serve demand side platform.

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Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

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