AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Search ads work by showing up above or next to organic search results.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. Because of that, more advertisers are investing in Instagram ads.

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. From there, make sure to set a long enough flight for your test to ensure that the platform can optimize based on initial learnings.

Advertising 68

Advertising Audience A/B Testing Brand Lift 68

Single Grain

JULY 20, 2023

Here, we will cover the best Google Ads strategies for 2023 and moving into the future. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. For example, Google unveiled generative AI in April 2023. There’s a primary reason why long-tail keywords work: voice search.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 12, 2023

The ultimate goal of an advertising strategy is to increase brand awareness, generate leads and drive sales. When we think of paid search, Google Ads is usually the first to come to mind, but other search engines like Microsoft Ads function similarly to Google.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

ROI 98

ROI Marketing SEO CPA 98