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CTV viewership rebounds to near pandemic-era levels

Martech

” This metric peaked in 2Q 2022, earlier than the average daily hours. CTV user churn rate. ” Fill rates. Ad fill rates dropped in the first half of 2024 from the previous year. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates.

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INEO Provides Corporate Update Demonstrating Record Quarterly Revenues and Increasing Sales Pipeline

Martech Series

Based on preliminary results, INEO expects to achieve record revenue for Q4-2022 and for its fiscal year 2022, ending June 30, 2022. INEO continues to show impressive growth as the Company is poised to deliver another quarter of record revenues in Q4-2022 with growth approaching 90% over Q4-2021. INEO Tech Corp.

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The Power of Two

Digital Turbine

The first half of 2022 has been a wild ride. While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. .

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Best Days of 2022 (with Printable) — Behind the Numbers with Brad

Mediavine

We’re excited for 2022’s first installment of “Behind the Numbers with Brad” (BTNWB), where I work with our Business Intelligence experts to examine a few of the billions of data points available to us, thanks to our 8,600 publishers. We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. AdMob or Google Ads for Interstitial Ads.

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AI-powered martech news and releases: May 30

Martech

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. to determine the value of an impression and set optimal floors.

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33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Martech Series

300% increase in fill rates and 150% increase in cookieless CPMs. DailyMail.com: in Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless. Lexicon’s performance metrics are: 15x year over year growth in daily cookieless revenue. 2x cookieless supply on the platform in the last six months.