Martech

OCTOBER 26, 2023

“The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday. Li said the company has “seen broader demand softness follow other regional conflicts in the past, such as in the Ukraine war” after Russia invaded in 2022. “We

Ad Targeting 104

Ad Targeting Impressions MarTech Advertising 104

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The below checklist outlines the top identity-centric moves to consider in 2022. Get acquainted with clean rooms.

Audience 103

Audience Cookies Retargeting Marketing 103

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2020: Google Chrome announced that it will depreciate third-party cookies by 2022. 2022: Google Chrome announced that it will delay shutting off support for third-party cookies to 2024. The matched data can then be used for ad targeting, measurement and analysis.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90