2021 Data Management Platform Demand Side Platform 
YieldBird
JULY 1, 2025
Traditionally, advertisers would layer third-party audience data onto their campaigns through demand-side platforms (DSPs). However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies.
Martech
MAY 19, 2022
In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. It snapped up location data company PlaceIQ in July.
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Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.
Single Grain
NOVEMBER 13, 2019
That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. As per eMarketer, by 2021, 88% of all U.S. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Martech Series
JULY 6, 2022
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).
SpotX
MAY 6, 2021
Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. So how can the major players in the industry ensure they are ready to maximise the addressable opportunity in 2021?
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