Single Grain

JULY 21, 2021

In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Final Thoughts on Google Ads Trends.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. Marketing attribution has the potential to address this need.

Marketing 111

Marketing Machine Learning Conversion Cookies 111

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Basically, it takes the guesswork out of bidding for Google Ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 94

Mobile Search Machine Learning Advertising Marketing 94

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. ” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits. The platform allows us to do multiple things.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69