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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

Traditionally, advertisers would layer third-party audience data onto their campaigns through demand-side platforms (DSPs). However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies.

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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. million in financing.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

In response to the pandemic and the changing digital landscape, Sony’s gaming-focused division overhauled its marketing strategy, hiring an analytics team and adopting new tools to meet new data challenges. “I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts.

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How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Who Are The Key Players in Programmatic Buying?

InMobi

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Works as an agency’s internal ‘center of excellence,’ supporting agency teams wishing to tap into this new buying model on behalf of agency clients.”