2020 Click Through Rate First-Party Cookies Retargeting 
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Click here to download!
Ad Monsters
NOVEMBER 16, 2022
Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. While all this transpired, publishers were busy doing other things.
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