Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. And guess what popped up on the side of my screen?

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Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

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Single Grain

JANUARY 29, 2020

Implementing an SEO strategy can help you with that challenge. Should SaaS Companies Do SEO? Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing.

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Single Grain

FEBRUARY 3, 2020

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. Kayleigh Holden (@KayleighBow95) August 14, 2019. Moderated UX Testing. Create User Personas for Clearer Understanding.

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Single Grain

NOVEMBER 15, 2019

Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. If you haven’t done this already, here’s a quick set-up guide.). Slideshow : A looping video ad with up to 10 images. Facebook Ads: 7 Changes All Marketers Need to Know in 2019. 6 Facebook Ad Hacks Crushing It Today. Get A Free Consultation.

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Single Grain

AUGUST 6, 2019

This post has been updated for 2019. Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. Why Retargeting Is Absolutely Essential For Any Marketing Funnel.

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Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

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