2019 Mobile Ads Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.
InMobi
SEPTEMBER 18, 2017
Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Viewability is fundamental to ad efficacy.
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InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.
Single Grain
JUNE 13, 2023
Additionally, 39% of consumers find voice ads to be more engaging. Oberlo ) Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6
InMobi
NOVEMBER 27, 2018
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? How will the space evolve and morph in 2019 and beyond?
InMobi
MAY 21, 2019
Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? billion by 2022.
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
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