Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 89

Search Advertising Advertising Click Through Rate Machine Learning 89

InMobi

FEBRUARY 21, 2022

Mobile Marketing Trends from the Report Understanding the Indian Hyper-connected User Dominion The undeniable internet boom: India continues to be the largest market after China by combined App Store, and Google Play Store installs, and the average daily hours spent per device grew by 37% between 2019 and Q3 of 2021.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102