performance-marketing-vs-brand-marketing-how-to-balance-the-two-on-mobile 
InMobi
JULY 15, 2019
It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another.
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.
Expert insights. Personalized for you.
52 
Let's personalize your content