2019 Agency CPM Impressions 
Basis
AUGUST 23, 2023
This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01
Basis
JULY 1, 2022
This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01
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Monetize More
JUNE 28, 2022
Every brand, organization, or agency seems to have an app these days. Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. Structure of CPM Pricing. What exactly is ad revenue?
Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.
Basis
MARCH 22, 2023
Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Majority share for mobile ads served via programmatic is steady.
VideoWeek
JUNE 7, 2022
Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise.
Digiday
SEPTEMBER 23, 2022
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.
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