Single Grain

OCTOBER 3, 2019

If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96