VideoWeek

NOVEMBER 28, 2024

When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. What does your identity strategy look like? Our identity strategy has been very robust.

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Automatad Inc.

FEBRUARY 20, 2023

Well, DoubleClick for Publishers is a comprehensive solution for managing a publisher’s ad inventory and is the flagship ad server offered by Google. In 2018, Google combined the best features of these tools and launched Google Ad Manager. Read our complete guide about Google Ad Manager For Publishers.

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Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.

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Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Clearcode

APRIL 26, 2022

DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. In 2016, the European Union adopted its General Data Protection regulation. The regulation was then enforced 2 years later on May 25, 2018.

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Adtelligent

JULY 1, 2020

Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

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