How New Tariffs Might Affect Your Digital Ad Budget
Single Grain
APRIL 19, 2025
During the 2018-2020 U.S.-China China trade war, auto ad spending fell by 7%, and retail ads dropped by 5%. E-commerce recruitment specialist Harry Joiner suggests brands should reserve ad inventory “for known winners and margin accretive products” while deprioritizing broad brand campaigns in the immediate term.
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