2017 Mobile Ads Viewability 
VideoWeek
NOVEMBER 8, 2024
Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Discovery and Paramount for revenues dating back to 2017.
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.
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InMobi
DECEMBER 11, 2018
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.
InMobi
JUNE 6, 2017
InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today.
InMobi
JANUARY 26, 2017
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.
InMobi
MAY 21, 2019
Over three-fourths of all mobile devices globally are running the Android operating system , while around one in five run Apple’s iOS. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Over 52 of all web page traffic globally comes from mobile. and almost $184 billion worldwide.
InMobi
MAY 12, 2016
The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. digital media dollars by 2017, or $7.43 Director of Product, Mobile, TubeMogul. “We
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