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As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.
InMobi’s interstitials have a 2-3x higher click-throughrates compared to banner ads. The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion.
Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. Where Sponsored Display ads have huge potential is with retargeting.
This impacted all digital displayadvertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating displayadvertisements, you can take a look at it here.
Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular displayadvertising) not only in terms of brand safety but also because of the much-improved customer journey.
This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-throughrate of 44%. To put that into perspective, the current click-throughrate for banner ads is between.02 Now we’ll look at some of the main digital advertising channels.
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