How Are In-App Advertising Rates Calculated?
InMobi
JANUARY 22, 2019
Essentially, this denotes the cost for 1,000 impressions of a particular ad. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. CPA often stands for cost per action or cost per acquisition. CPA often stands for cost per action or cost per acquisition.
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