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The most effective ways to advertise your e-commerce business

Banner Flow

Ad spend on Instagram increased by 30% between February and April 2016 alone, which shows that advertisers are really getting results out of the platform. Rich media banner ads. Now, thanks to software solutions like Bannerflow, it’s easier than ever to create interactive, engaging, and beautiful banner ads.

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How to Write the Perfect End Cards for Maximum Mobile Engagement

InMobi

According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement.

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Nine Mobile Marketing Trends for 2014: The Year of Turning Ideas into Marketing Magic

InMobi

2014 will see brands and developers discover more creative ads involving innovative rich media formats. Continuous growing network connectivity speeds will enable brands to test new creative formats, including mobile video, moving away from the standard mobile banner ads. billion in 2016.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

To put that into perspective, the current click-through rate for banner ads is between.02 In 2016, the European Union adopted its General Data Protection regulation. Unlike traditional text and image ads, rich-media ads often include elements that allow the user to interact with the ad. gifs), audio files, and videos.